chasing value


don't fall in love
with a building.

A smart real estate investor once told me an essential counter-intuitive rule - don't fall in love with a building. He pointed out that focusing on perfect architecture, the grace of an arch, an elaborate facade, or a pleasing balance was to miss the point. A building can be beautiful or ugly, but at the end of the day, it is just a container.

What's inside determines value.

The people that live or work there, that's what counts. Some of the ugliest buildings in the world can be the most valuable because that's where people need or want to be. Of course, beautiful buildings can contain value, but the aesthetics of a container are no guarantee.

Better to fall in love with the people inside, to listen to them, understand them, care about them. They are the value - not the box they come in.

Too often, we confuse the box for what's inside, and the box can only reflect the light contained within.

Keep chasing lights.

This week I finished recording tracks for the release of Chasing Lights as an audio book. Audio editing has begun and the publisher the final version will be release in a couple of months.

Gunnar

More information on readings, videos, as well as reposting of e-mail insights can be found at www.gunnarbranson.com

chasinglights@gunnarbranson.com
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Gunnar Branson

If you are chasing lights in your life and want to see where they lead. If you agree that none of us are important and yet all of us are important. If you care about our environment and our place in it - SUBSCRIBE - Chasing Lights may be a book you will want to read.

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